Category: Bid Management, Reporting
Let’s take a deeper dive on who can get the most benefit out of Optmyzr!
What verticals does your platform work best for?
Optmyzr helps optimize the performance of Google Ads and Bing ads for conversion-focused advertisers. In addition to tools that are equally useful in any vertical like those for managing bids, budgets, targeting, and creative optimization, Optmyzr also offers purpose-built tools for ecommerce advertisers who want to get more Shopping ads results.
Optmyzr’s new Campaign Builder tool is most useful for advertisers who have structured data about their business that they want to turn into inventory-driven campaigns.
What’s the average cost for a client to use your platform?
Optmyzr’s no-contract monthly subscription plans start at $249 per month.
Describe the on boarding process
Because Optmyzr uses direct API connections to Google Ads, Bing Ads, Facebook Ads, and Google Analytics, the system will start to make optimization recommendations within minutes of when a user starts their free trial. There is no need to install any special code and no need to change anything about the account structure to take advantage of Optmyzr.
Who generally uses your platform? (job titles)
Optmyzr is built to support the entire search marketing team, from account managers and data analysts, to the Director of Digital Marketing and even the C-suite. The leadership team can customize workflows in Optmyzr so that their team will manage accounts based on the correct strategy. Account managers benefit from faster optimization and reporting workflows. Data analysts will discover what is making account performance shift through Data Insight tools. Managers can utilize dashboards, reports and audit and policy tools to keep a closer watch over the way their accounts are managed and how they are performing.
Does your platform primarily convert last click or is it a strong contributor via attribution?
Optmyzr leverages the conversion settings from the ad engines so that optimization suggestions are closely aligned with the business goals of each account. This means that Optmyzr works well for any attribution model, including last click, linear, time decay, position driven, or data driven.
Are you a self service platform or managed service?
Optmyzr is a self-service platform but all users get access to on-boarding calls, and our excellent support team.
What training do you offer to better understand and use your platform?
You can learn Optmyzr in a variety of ways. Everyone gets access to personal on-boarding calls and webinars. Every tool has contextual help articles and how-to videos that are just a click away. And for those who prefer more structured learning, we have a free 2-hour course on Udemy.
Optmyzr is an award-winning suite of tools for PPC professionals to get quicker data insights, do faster optimizations, automate reporting, and generate account audits. It combines the best of artificial intelligence, machine-learning and human account management to help search marketing teams across the globe improve their results on Google Ads and Bing Ads. Created by ex-Googlers. Optmyzr explained in 60 seconds.