Let’s take a deeper dive on who can get the most benefit out of Marin Software!
What verticals does your platform work best for?
Our MarinOne platform is targeted at brands and agencies spending $100K per month on their search, social and eCommerce advertising. Our focus is to be an independent ally working on behalf of advertisers in a world where Google, Facebook, and Amazon are increasingly dominant.
What’s the average cost for a client to use your platform?
MarinOne is priced on a flat-platform fee based on the size and complexity of your advertising programs. Our fees start at approximately $2,500 per month.
Describe the on boarding process
Linking your publisher accounts is the first step and can generally be accomplished very quickly. The true value of MarinOne come when we are able to connect more deeply into your first party, for example your CRM, to better reach your business goals. These integrations typically take an additional 2-4 weeks.
Who generally uses your platform? (job titles)
Daily users are search and social marketing managers and team leads, but CMOs and other executives can leverage our customizable dashboard. Marketers can also make their activities more strategic by using MarinOne to put their data in the hands of other parts of the organization, for example giving search signals to the merchandising team as an additional source of consumer insight.
Does your platform primarily convert last click or is it a strong contributor via attribution?
Good data is the foundation of accurate attribution. Our TruePath solution links search clicks with social touch points to provide a complete view of the customer journey. We offer flexible attribution models to meet the needs of specific businesses and verticals.
Are you a self service platform or managed service?
We are primarily self-serve, but do offer managed services to help advertisers get started in new areas.
What training do you offer to better understand and use your platform?
Our world-class client success team ensures that all our clients get the support they need to drive their programs forward using MarinOne. Depending on the needs of the client, this can include in-person training, remote support and our online help center and certification programs.