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Let’s take a deeper dive on who can get the most benefit out of Invoca!


What verticals does your platform work best for? What’s the average cost for a client to use your platform? Invoca is most valuable for marketers who rely on phone calls as an important step in the purchase process. Although customers from a variety of industries use Invoca, the majority fall in considered purchase categories such as insurance, financial services, telecom, travel, home services, and healthcare.

What’s the average cost for a client to use your platform?
Invoca charges an overall license fee, plus usage fees based on the number of minutes or calls driven through the platform. Our annual subscription fees vary based on the customer’s use case. Packages start at $500 per month.

Describe the on boarding process

Onboarding actually begins during the buying process when the Invoca Account Executive works with you to understand business needs and identify the strategy and methods to achieve your goals. The Invoca onboarding team includes your Onboarding Manager and a Technical Solutions specialist, as-needed. Once a platform is provisioned, the onboarding team will customize it to track calls from your digital and offline channels, analyze conversations for outcomes that matter to your business, and push this valuable data to other martech/adtech platforms via native or custom integrations.


The complexity of the business goals will affect the onboarding timeline so the implementation team creates a detailed project plan that provides a week-by-week outline of milestones and deliverables.


Who generally uses your platform? (job titles)
Typical user titles include digital marketer, marketing analytics manager, director of marketing, paid search manager, and customer acquisition manager. Given the importance of inbound calls to organizations, Invoca’s call and conversation data is shared with teams throughout organizations and reported up to the executive level.

Does your platform primarily convert last click or is it a strong contributor via attribution?
Invoca can be customized to support first-touch, last-touch, multi-touch, and custom attribution models. Unlike other call tracking vendors, Invoca can apply custom attribution models to call data so marketers can apply the attribution logic that matches their customer’s journey.

Are you a self service platform or managed service?

The Invoca platform can be both self-service or managed service. Our intuitive platform and comprehensive onboarding training make it simple to run call attribution and analytics programs on your own. Our enterprise clients typically use our managed services so they have access to our call intelligence experts to help oversee more sophisticated integrations and use cases.

What training do you offer to better understand and use your platform?

All new customers receive platform education. We have a robust knowledge base with self-service articles but also offer hands-on trainings for additional fees. Invoca Summit, our annual 3-day conference, provides a unique opportunity to learn directly from your peers, plus get additional in-platform training.


Invoca helps marketers drive more revenue and a better customer experience by bringing call data and conversation insights into the digital customer journey. With Invoca’s call intelligence platform, marketers finally have attribution and analytics to measure call outcomes and tie offline conversions back to digital spend. With an ecosystem of over 30 technology partners, marketers can inject call intelligence into their existing technology stack, enabling them to orchestrate a seamless customer journey. Invoca is backed by Morgan Stanley Alternative Investment Partners, Accel Partners, Upfront Ventures, Rincon Venture Partners, Salesforce Ventures, and Stepstone.


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