Enhance Your Customer Experience with Innovative Marketing
We’ve curated an entire page of resources we think will enhance Best Buy’s digital marketing plan. PPC can help innovate and drive value to your whole mobile experience by increasing downloads for your app, A/B testing your mobile site for insights, and ultimately, make sure you’re providing the best experience for your customers.
For customers to get the best experience in the store or at home, they need to download your app. Ad campaigns for apps in Google Ads and Apple Search ads can increase exposure of the Best Buy app and drive downloads. But what happens after a customer downloads the app?
Creating an engaging experience once they are on the app is just as important as getting them to the app. This infographic Hanapin produced can give you 6 tips on how to boost engagement for your app, as well as increase installs.
Your customers are searching for your products on mobile, so are you using every option available to make sure your site is user-friendly and useful?
CRO (Conversion Rate Optimization) tools like heat maps, user testing videos, and A/B testing strategies all help analyze how well your customers are able to interact with you online and in your app. Here’s a blog post on how Hanapin’s Sr. CRO Manager changed one color and gained $21,000 in revenue for a client.
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Show online shoppers products available in a nearby store
Google local inventory ads are a great way to give your online shoppers a way to easily identify products that are available in your stores that are nearest them. Instead of being sent to your website directly, the ad brings you to a Google-hosted web page of your store when you click the ad, which lets your customer know if the product is available, as well as the distance, store hours, and address of the closest brick and mortar location.
Avoid competing against yourself and cannabilizing your own traffic
You want all your Best Buy branches to serve all the areas you want to be seen. But if you have multiple geographic areas that overlap, are you bidding against yourself? Consider where your branches overlap and remove crossover traffic. You can add negative locations just as you would add negative keywords to avoid cannibalizing your own traffic. Read this blog post by Hanapin’s Sr. Account Manager for more geocentric tips to invigorate your local PPC ads.