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Trends and Predictions in Online Advertising for 2018

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As we run full speed into 2018, we’re hearing all sorts of questions about what online advertising is going to look like in the coming year. 2017 has been chock full of updates in the industry, changing platforms, and interesting trends, and it’s time to look to the future.


In this webinar panel, Larry Kim, Rand Fishkin and Cassie Oumedian will discuss where they see the industry heading in 2018, and what the future holds for social, display, search, content marketing and more!


You’ll learn:


  • What parts of the industry’s jobs will be replaced with ML and AI
  • How do you develop a strategy to combat rising CPCs
  • How to deal with over-saturation in PPC and content marketing

Hanapin resources

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