Strategic Personalization: Better process, better insights, better sales.

Today, the best marketing tools are making it easier and easier to do personalization. But what too many marketers are missing is the strategy behind personalization.

In this webinar, optimization thought-leader, Chris Goward, teams up with Optimizely Strategy Consultant, Hudson Arnold, to show you how strategic thinking, thoughtful experimentation, and a powerful tool can deliver the most effective personalized experience for your users.

You’ll learn:

• How experimentation and personalization work together to provide validated, customized user experiences
• Frameworks and processes that will enable you to leverage personalization as a powerful user motivator
• How you can leverage Optimizely X to implement a proven personalization strategy