Strategic Personalization: Better process, better insights, better sales.

Strategic Personalization: Better process, better insights, better sales. from WiderFunnel on Vimeo.

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Today, the best marketing tools are making it easier and easier to do personalization. But what too many marketers are missing is the strategy behind personalization.

 

In this webinar, optimization thought-leader, Chris Goward, teams up with Optimizely Strategy Consultant, Hudson Arnold, to show you how strategic thinking, thoughtful experimentation, and a powerful tool can deliver the most effective personalized experience for your users.

 

You’ll learn:

 

  • How experimentation and personalization work together to provide validated, customized user experiences
  • Frameworks and processes that will enable you to leverage personalization as a powerful user motivator
  • How you can leverage Optimizely X to implement a proven personalization strategy

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