The Storytelling Sales Pitch in an Elevator
I heard the craziest thing on an elevator the other day… and I thought of you. Here’s the story: I stepped onto an elevator at the airport and three people followed behind me — a young woman and two young men. The door closed and the woman turned to her friends and asked, “Do you know where my parents are right now?” The guys shook their heads. “They’re at a burial service for my grandfather’s friend who died at Pearl Harbor. They just found the body, and they’re going to pay their respects to good ol’ Uncle Mike.” One floor later, the doors opened and the trio stepped off, leaving me alone in the elevator……………. I admit, I almost jumped out after them but the heavy steel doors slammed shut; mocking both my curiosity and hesitation.