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How to Prove the Value of Design with Science

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One of the endless debates in marketing: do creative ideas work better than evidence-based content? It’s art versus science. Brand versus direct. Right versus left. Some consider creative ideas as marketing fluff. When recessions rise or profits plummet, the instinct is to go back to straightforward and logical communications to save the day.


In this presentation, Adam Morgan (Senior Creative Director from Adobe) will show how emotional ideas impact income based on modern studies on the brain and neuroscience, rather than relying on popular case studies or subjective creative examples. You’ll learn how creative ideas work better and why emotional advertising is effective. It’s the right way to communicate with customers. The less risky way to build a business. More than that, it’s your best bet to improve the bottom line.

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