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26 Words & Copy Constructs that Instantly Make You More Persuasive

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Whether you want someone to open your email, click on your ad, consume your content or contact your company, words matter. Why? Because in-market tests and scientific research both confirm that certain words wield more power. And how you word something determines how people respond to it. This fast-paced, example-jammed session reveals eye magnet words, compliance triggers, and 24 other secrets (1 for each letter of the alphabet) that’ll make you an instant master of persuasion.


Nancy Harhut is passionate about the impact of behavioral science on marketing. A popular conference presenter from NY to Moscow, Harhut is known for her interesting and very actionable insights.

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