The State of PPC
in Motion
Each year we look under the hood of advertising’s fastest-growing industry, PPC, and what makes it tick.
Here are some leading stats from the 2017-2018 State of PPC report.
PPC Budgets Expanding
79% say they have a higher PPC budget
this year than in2016 and plan to have
an even higher budget in 2018

The Most Effective PPC channels


The Least Effective PPC channels

