The State of PPC

in Motion

Each year we look under the hood of advertising’s fastest-growing industry, PPC, and what makes it tick.

Here are some leading stats from the 2017-2018 State of PPC report.

PPC Budgets Expanding

79% say they have a higher PPC budget
this year than in2016 and plan to have
an even higher budget in 2018

The Most Effective PPC channels

Text Ads

Remarketing

Mobile Ads

Social Ads

“Mobile and social features have come a long way,

especially over the last year, but advertisers are finding it challenging to define goals and effective strategies for these entities. Without a correct framework in place, investment in mobile and social will remain stalled. Advetisers should be thinking first about the endgame and then moving backwards. For example, if the goal is for mobile users to call, the ad and landing page should clearly emphasize the phone call. Or, if the goal is more Facebook likes, the brand should put out engaging and relevant content. These entities can show positive returns as long as the process is clearly defined.” - Matt Umbro | Associate Director of Search

72% of advertisers are spending more or significantly more on social ads this year