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PPC Strategies to Maximize Holiday Sales

As the Internet quickly becomes a destination for time-strapped shoppers, more people will turn to online retailers to purchase their holiday gifts.

So how do you go about targeting these prime, holiday consumers?

The answer is through optimal product promotion, writing compelling ads, and creating user-friendly landing pages.

  • 46.7% of holiday shoppers will buy gifts online.*
  • The average holiday shopper plans to do 36% of her/her shopping online.*
  • The average holiday online shopper will spend about 22% more than the average adult.*

* Statistics according to the National Retail Federation's 2011 Holiday Consumer Intentions & Actions Survey.