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A Deep Dive Into Google’s Enhanced Campaigns

Google’s “Enhanced Campaigns” update to the AdWords advertising platform is billed as a usability simplification, but the impact it will have on pay-per-click (PPC) campaign strategy is undeniable. Understanding these changes will be key to making sure your search marketing campaigns remain successful.

In this whitepaper you will learn:

  • What Enhanced Campaigns will change
  • How the changes affect segmenting by device
  • Measuring behavior with new conversion types through enhanced campaigns
  • How to use enhanced sitelinks