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PPC Management

PPC Management

You Need A Team of Experts, and We Have a Building Full of Them

In our PPC Management role, we work with you as a true partner, and we make it our priority to learn every minute detail of not just your account, but your business objectives overall. We then utilize that knowledge to fulfill your business needs on an ongoing basis. Our PPC management agreements typically run in 3, 6, or 12-month recurring intervals.

  • Pay per Click advertising was built around a model of efficiency
  • We strive to take this productivity even further
  • We offer Pay per Click management services that allow our clients to take full advantage of this cutting-edge technique

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PPC Audit

PPC Audit

You Let Us Take a Look, We Let You Make the Changes

Our audit process involves a thorough review of your PPC portfolio's structure, historical performance, use of fundamental PPC best practices and advanced PPC optimizations. We take these practices and find opportunities in your live account, which we report to you for implementation.

Work with our team of PPC Management professionals:

  • Award-winning
  • Professionally certified
  • Review the strengths and weaknesses of your PPC account

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PPC Retainers

PPC Retainers

You may know the ins and outs of PPC but realize your account could use additional resources: Time, manpower, and expertise. That's why our PPC retainers offer you the ability to augment your own staff or skills with Hanapin's. Our team will direct its efforts to where you need it most and perform enhancements as you need them over a 90-day period.

We recognize that:

  • Not every organization may want or need to hire an agency full-time.
  • Internal teams may work perfectly for your needs
  • A second set of hands and eyes could be necessary
  • You may need us just to review existing accounts or to make recommendations

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Specialized Solutions

From time to time, prospective clients and colleagues will ask us if we are able to provide our digital advertising services in unique ways, such as white labeling work for their own agency. For some of these services, we are asked often enough that we wanted to go into further detail here:

 

MBE-Certified Agency Services 

Hanapin Marketing is proud to be a Mid-States MSDC Certified Minority Business Enterprise (MBE). It’s engrained in Hanapin’s philosophy that we cannot simply say what we deliver or who we are—we have to prove it. That’s why being a Mid-States MSDC Certified Minority Business Enterprise (MBE) is so important to us. It’s a concrete step that helps us prove who we are and how we can help our clients. We’re proud to have an official certification, and we participate in MSDC activities because we believe they are beneficial to all involved.

Learn more about our MBE Certification and how we can help your company.

 

Working Together with Your In-House Ad Team 

Too often, the relationship between a digital advertising agency and an in-house digital advertising team is seen as adversarial: Either you choose one, or the other. This is the perception many marketing agencies face when asked to step in and augment the work of an in-house creative team, but it sometimes seems even more true of digital ad teams. At Hanapin, we've never believed this to be true, and we work with several large clients who also have in-house PPC teams. We're not trying to replace them, and instead we find an excellent working rhythm between the client's efforts and our own. Hanapin has worked to perfect this arrangement with world-class clients like Home Depot and Ebay, and we can make it work for you too.

Learn more about using a digital ad agency to work with your in-house team, not replace them.

 

Generating Fresh and Effective Results with a Creative Testing Cycle 

Generating compelling creative can be a daunting task in PPC, however it is one of the most impactful strategies for increasing traffic, lowering costs, and acquiring more revenue. The Creative Testing Cycle is a unique, formalized ad testing process that Hanapin Marketing has developed and instituted for our clients. The objective is to continuously rotate ad copy to maximize conversion rates and optimize click-through-rates.

Learn more about how to use our Creative Testing Cycle to keep your results growing.