With more than 400 million daily searches being performed through Google alone, the need for prominent visibility is a critical business need that is essential to making sure your customers find you before they find your competitors. Achieving visibility requires a carefully planned search engine optimization strategy.
As a search engine optimization company, Hanapin Marketing will ensure that your website is visible by search engine crawlers, which can improve your organic rankings and increase your organic traffic. Search engine optimization (SEO) marketing is a highly targeted form of marketing that can effectively increase search engine placement, site traffic and qualified leads to your website. Hanapin Marketing uses a step by step process to achieve higher rankings with our SEO services.
Comprehensive SEO Keyword Research
Comprehensive keyword research is the cornerstone of any effective search engine optimization initiative. If an SEO campaign focuses on the wrong set of keywords, it could take months for a site to see increased traffic and conversions, if ever. While Hanapin Marketing will never guarantee #1 search engine rankings, our team will conduct in-depth keyword research and build strong strategic foundation to help your website rank for relevant, targeted search queries. Get more information on comprehensive keyword research.
Meta Data Optimization
Naming your web page in a strategic manner is not just helpful to the user, but it also enables search engines to see your site more clearly. Usually when people think of page titles, they immediately think of the heading that is above the content on a page. The page titles we are referring to do communicate what type of content the user is viewing, but if implemented correctly, also enable search engines to index your web page in a more efficient manner. Using page titles properly, while being coupled with the power of well formed meta descriptions and meta keywords, will vastly increase the value of your online real estate. Get more information on page titles, meta descriptions, and meta keywords.
Code Optimization Techniques
Hanapin Marketing will review the code used on your website to ensure that all content is being properly indexed by search engine crawlers. We will incorporate ALT tags and a site map to also facilitate search engines to see all of the content that appears on the site. Get more information on code optimization techniques.
Expert Web Analytics Consulting and Implementation
The key to understanding the results of any search engine optimization strategy is constant analysis of a website's performance. Hanapin Marketing will install Google Analytics to review baseline visitor behavior and track additional results of our SEO efforts (visitors, referring domains, keywords used, etc.). Hanapin will use this data to further optimize your content, deepen your audience engagement, and improve the overall performance of your website. Get more information on web analytics consulting.
Search Engine Optimization Deliverables:
- Keyword report: Based on monthly search counts, this report indicates both popular (and unpopular) keywords used by searchers on Google, Yahoo and MSN.
- Ranking report: This report indicates how well ranked the current site is for popular search terms on Google, Yahoo and MSN.
- Keyword implementation recommendations: These recommendations will summarize strategies for keyword placement on your site.
- Ongoing keyword maintenance: Hanapin Marketing will add and remove keyword phrases to your master list as we determine how well the phrases perform. Get more information on SEO keyword deliverables.
Targeted Keyword Optimization Increases Organic Traffic
Hanapin approaches keyword optimization with two different methods. We first focus on general terms, which are naturally going to target people in the 1st and 2nd stages of the buying cycle. While these terms can generate a lot of traffic individually, they're also very competitive, which is why we also focus on long tail keywords. These keywords are naturally going to target people in the 2nd and 3rd stages of the buying cycle. While these terms don't generate a lot of traffic individually, they do collectively, and they are relatively easier to rank for. Get more information on keyword optimization.
SEO Analysis and On Page Optimization Strategy Implementation
After the planning is done, learn how Hanapin will perform SEO Analysis to determine the right course of action for targeting keywords through content creation, editing and writing of SEO meta tags and making recommendations for improved website structure. Additionally, find out about Hanapin's long-term plans for your SEO campaign with detailed analytics reporting and on-going conversion rate optimization. Get more information on SEO analysis and on-site optimization.
SEO Linkbait Generation Strategy
Hanapin Marketing will explore link opportunities for your website. We firmly believe that the creation of high-quality content will generate links naturally without having to solicit them via email. This process is known as linkbaiting and has three stages:
- Creation of content (authoring high-quality content)
- Packaging of content (formatting the content, determining the media - PDF, HTML, video, etc.)
- Promotion of content (how do we let the world know about it)
Get more information on generating linkbait.
Free and Paid Directory Submissions
Any linking building strategy will include an element search engine directory submissions. However, the key to successfully implementing this tactic is finding highly targeted, relevant directories that will provide quality links to your website. There are hundreds (may be even thousands) of sites that accept paid and free directory submissions but Hanapin's directory submission service focuses toward quality, rather than quantity. Get more information on SEO directory submissions.
Site Architecture and Structure
Every website has a specific structure to it that involves where your content is placed, how the navigation works and in general how easy your site is to use. These elements work together to create the overall site architecture. When you use proper SEO site structure techniques, your website will become "search engine friendly" and will begin to rank higher! Get more information on SEO site architecture and structure.
SEO Content Strategy
Content optimization is essential to any SEO strategy as it grows the quantity and quality of content on your website. Websites that have quality and regularly updated content are more likely to get crawled by search engines, thus increasing its chance of ranking for a chosen keyword. Utilizing the completed comprehensive keyword research, our team will work with you to develop a SEO content strategy for targeting your keywords. Get more information on SEO content strategy.
Call or email us today for a free consultation on your search engine optimization strategy.