The Importance of Site Architecture & Structure for SEO

One of the most commonly overlooked and misunderstood elements of search engine optimization is that of website architecture. Every website has a specific structure to it that involves where your content is placed, how the navigation works and in general how easy your site is to use. For the sake of your SEO campaign, these elements work together and are carefully reviewed by the search engines when determining how high you will rank for certain keywords.

The buzz word here is "search engine friendly" site architecture. When your content is located within just a few clicks of the homepage, the search engines not only find it easier, but that location implies a level of importance. The farther away content is from the homepage, the less important it becomes in the eyes of the search engine. Regarding website navigation and ease of use, these are typically items discussed around usability. But if you take a step back and think about it, when a search engine crawls your website - they will utilize your navigation to find all of your content. If the navigation is clunky or not well thought out, the search engines will have difficulties finding your content and your rankings will suffer.

For all of the websites that we provide optimization services, we perform a full site review - including SEO site structure. We will analyze the full site architecture of your site and work with you to develop a plan for improving navigation, relocating content and revitalizing the full structure of your website.

Call or email us today for a free consultation on your search engine optimization strategy.