SEO for Page Titles, Meta Descriptions, and Meta Keywords

Every time you open a website, the title for that page is shown in the top of the browser. How does the browser know the title of your web page? In every web page there is a TITLE tag element. For the most part, people tend to at least use this tag, but what they don't know is that, in most cases, this element is the first thing that search engines will use to index your site, making it extremely important to optimize it in your web page. As you probably deciphered already, the text in the Title tag will be used as your title line in the SERP (Search Engine Results Page).

The second most important element will be the META Description element, which will become the description that the search engine puts underneath your title. Clearly these are the first things that users will see when searching online, so making the Title and Meta tag elements relevant to the searcher is extremely important. Hanapin will carefully scrutinize your Title and Meta tag elements and then incorporate carefully researched Meta Keywords into them. These Meta Keywords will be relevant to your company and specifically to the content on your web page. By optimizing this information we make it more likely that someone will be happy with the web page they arrive at when clicking on the result in a search engine such as Google, Yahoo!, or MSN. It also has a direct link to the quality rating that Google will give your web page. The bottom line is that your Page Titles, Meta Descriptions, and Meta Keywords must be relevant to the content on your landing page in order to improve your ranking in the search engine.

Call or email us today for a free consultation on your search engine optimization strategy.