SEO Analysis and On-Page Optimization Strategy Implementation

After the initial planning stage of your search engine optimization campaign has been completed, the next step is to perform a full SEO analysis of your website to develop the proper implementation strategy. This strategy can and will comprise of targeting keywords with SEO content creation, writing strong SEO meta tags and improving crawlability and usability through website structure changes.

• Content Creation: Utilizing the completed keyword research, we will work with your team to develop a strategy for targeting keywords through SEO content writing and on page optimization that will grow the quantity of your website's content and ability to rank for your chosen keywords.
• Meta Tags: As part of the process of targeting your SEO keywords, we will create an effective SEO page title and SEO meta description for each page of your website. These tags will be written to highlight the benefits of your products and services, and will be designed to increase click-throughs from the search engines.
• Website Structure: While on page optimization is tremendously important, another strong SEO strategy is making your website search engine friendly. That is to say, the act of improving crawlability and website usability through structure changes to your site. Crawlability means we will implement linking and coding changes to ensure that the search engines can properly find (by crawling) all of your targeted content. Improving website usability is intended to improve the user experience and make it simple for your visitors to find your content, products and services.

All of these optimization strategies are vital to the success of your search engine optimization campaign. However, these strategies are not a one-time event. We will work with you and your website to grow and improve your rankings, traffic and conversions. For ongoing SEO optimization, we utilize Google Analytics (or your analytics software of choice) to improve keyword and content targeting and to perform conversion rate optimization.

• Analytics Reporting: We utilize Google Analytics reports not only to report on the performance and growth of your SEO campaign, but it is also a tool for finding new keyword and content opportunities. Google Analytics can help us discover keywords that we had not previously considered targeting, but that are performing well despite that fact. We use this information to ramp up our efforts in targeting these "new" keywords to drive even more traffic and conversions. Additionally, Google Analytics reports can be used to find content gaps, or areas where we are not resonating with your website's visitors. Site usage stats can tell us if our SEO content writing is keeping visitors around or if we need to create new content that will satisfy their needs and search intent.
• Conversion Rate Optimization: You can perform all of the on page optimization in the world, but if your website does not convert visitors into customers - then what's the point? We will utilize some of the strongest tools in the industry, including Google's Website Optimizer, to implement a conversion rate optimization strategy. This allows us to continuously test headlines, body copy, buttons, images and even design changes to find the nuances of your site that lead visitors down the conversion path to becoming customers.

Call or email us today for a free consultation on your search engine optimization strategy.