Comprehensive SEO Keyword Research

Comprehensive keyword research is the cornerstone of any effective search engine optimization initiative. If an SEO campaign focuses on the wrong set of keywords, it could take months for a site to see increased organic traffic and conversions. While Hanapin Marketing can't guarantee #1 search engine rankings, our team will conduct in-depth keyword research and build strong strategic foundation for the highest website search rankings possible.

At Hanapin Marketing, we believe the best approach to optimizing content for search engines is to first understand your audience, as well as your competitors. What do your customers search for? What keywords do they use? How well does the competition rank? Once this information is known, the best search engine optimization strategy begins with effective SEO keyword research.

Our team goes through a comprehensive SEO keyword research process to determine the best keyword strategy for your site. During the keyword research process, our team will evaluate several sources to identify keywords that are important to target for your site, including:

• Traffic Sources: Assess website analytics data to identify actual keywords visitors use to find the site and from what sources they arrive.
• Keyword Research & Analysis: Conduct comprehensive keyword research to define the keywords searchers use to find your site. During this process our team will identify the most searched keywords, keyword phrases, and variations on keywords.
• Current Rankings: Analyze your sites current visibility for popular keywords to determine how effectively your site is optimized for those keywords.

While the timeframe needed for SEO keyword research is typically 2-3 weeks, Hanapin Marketing recommends ongoing monitoring and optimization to best position your site for higher search engine rankings.

When appropriate, Hanapin Marketing team will also recommend additional website content to better target the keywords selected. Some of these keywords could be long-tail keywords which typically generate a low amount of traffic but are highly relevant. Therefore new content would be recommended for long-tail keywords. There also may be additional general keywords that drives large amounts of search volume that we would recommend writing content for if you don't have it already.

Call or email us today for a free consultation on your search engine optimization strategy.