Targeted Keyword Optimization Increases Organic Traffic

Hanapin will utilize several organic optimization methods to increase traffic to your website, including link building, content creation, comprehensive keyword research, code optimization, and keyword optimization in order to target the widest range of qualified customers possible.

It is important to understand the buying cycle of internet searchers in order to effectively target your keywords to the customers you want to obtain. Each searcher who may find your website will be in one of several buying cycle phases. Early stages of this cycle revolve around broad research and information-gathering. Later stages involve more intent to find a specific product or service and obtain it. Different keyword types will target searchers in different stages of the buying cycle, and Hanapin's comprehensive targeted keyword optimization and research process will allow you to gain traffic from searchers in the entire spectrum of this cycle, from start to finish.

General keywords will generate a larger volume of organic search traffic for your website. Searchers finding your website via these keywords will most likely be in the early stages of the buying cycle, when they have not yet decided exactly what they are looking for and are researching available options. This is valuable traffic because it exposes your product or service to many consumers, but it may not lead to as many conversions from your website as more targeted traffic. Though they have higher search volume, these keywords are generally also very competitive to rank well for. The importance of targeting these general keywords in your organic SEO campaign is dependent on many factors, including your business's audience and goals.

Long tail keywords are more detailed keywords that will target searchers looking for a specific product or service. These searchers are in the later stages of the buying cycle, and have probably decided with some specificity what they want. They need to find your website, offering exactly what they are looking for. Long tail keywords usually have lower search volume, but bring highly targeted, qualified traffic to your website. Visits from people arriving via these keywords are much more likely to turn into more immediate conversions for your business.

Hanapin considers the important differences between general and long tail keyword targeting and the goals of your business to formulate the most effective keyword optimization plan for your organic SEO campaign. To get a custom quote and proposal please contact Hanapin Marketing.