Code Optimization Techniques

In addition to the ALT tags and a site map, we will review your page title and meta tag elements, as these are typically the first things that a search engine will look for and use when indexing a web page. The title and meta tags optimization process is important because it determines what people will see as results on the search engine results page (SERP). We will also evaluate the headings within your site. Typically, when we initially review a site, our clients are employing commonly accepted formatting practices by using a specific font size for their content headings, such as: 12px. We will recommend replacing this commonly used formatting with actual predefined "header " or H1 and H2 tags. These tags are typically used for section titles within the content of your site. Not only should these tags be used, but they should include targeted keywords from your SEO campaign. Search engines actually look for and crawl these tags, so it is important to use them within your site. It is also important that anchor text is used properly throughout your website. An example of anchor text would be something like this:

"Hanapin Marketing is a Bloomington, Indiana based internet and search marketing firm."

The text clearly designates which website you will go to as well as what sort of content you will access if you click on it. This is an example of proper anchor text usage. Relevancy is the key and we will make sure that you are as relevant as possible. We will also evaluate the link naming conventions of your site. By using logical naming conventions, we increase the value of your links to search engines. Again, relevancy is extremely important. Never ever say 'click here' on your website!

Throughout the entire website optimization process, we will employ W3C standards in order to ensure the best results for you. Our staff will carefully review the code of your site and include a comprehensive evaluation of your current page(s) with recommendations for updates and/or changes that will be needed in order to make your web site more search engine friendly. Call or email us today for a free consultation on your search engine optimization strategy.