Google Quality Score & Yahoo Quality Index Optimization

The term quality score is a term used by the search engines like Google and MSN, while Yahoo! uses Quality Index. The Quality Score/Index is a way the search engines can put a 'grade' or 'score' on a keyword in your PPC account based off that keywords relevancy. The relevancy is based off of how well your keyword relates to your ad text, and how well both your keywords and ad texts relate to your landing pages. It's all about relevancy to the end user.

However ways of increasing or improving your Quality Score is based off your CTR, or click-through rates. This is the major factor that determines your Quality Score. Mainly because if you have a high click-through rate then the search engines make more money, but moreover a higher click-through rate means more people find your ad to be relevant to their search query.

Having a great quality score means that you'll pay less per click for a higher position in the search engines. While PPC advertisers may have to pay $.50 to be in position #1 on Google with a low Adwords Quality Score, someone with a high Adwords Quality Score may only have to pay a maximum of $.40 to be in position #1 in Google.

How Hanapin manages and works to improve your Quality Score is daily management and testing. We test ad texts thoroughly to write the most intriguing verbiage so that more users click-through to your site. This means writing new ads frequently and pausing ads that have low click-through rates. We also organize our PPC accounts extremely well so that we can deliver the most targeted ad for a specific set of keywords. We also stay in very close touch with our Google Adwords and Yahoo! representatives to get any updates to the quality score algorithms so we can be proactive in making any necessary changes to further improve our clients' quality scores.

Improving your Adwords Quality Score & Yahoo Quality Index means constantly paying attention to your PPC account and making upgrades and improvements to your account structure, keywords, ads and landing pages, and that's what Hanapin Marketing’s PPC consultants specialize in.

Contact us today for a custom consultation about your PPC management needs!