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In-Depth PPC Keyword Research

The foundation for any pay per click campaigns is solid, comprehensive keyword research. Conducting in-depth PPC keyword research at the onset of an account will pave the keyword strategy for the life of the campaign. Without a strong base of keywords, your campaign will struggle to be relevant with your target consumer. Our keyword research services are comprehensive and reach far beyond initial keyword discovery.

Before the keyword discovery process begins, our team will work with you to fully understand your target consumer. In order to generate strong pay per click keywords, we need to know your target consumer’s online behavior and thought process. Different consumers have different search intent, even for an identical product or service. Once we understand how they search for your product or service, we can work to tailor our keyword research around that particular search intent.

Our approach to PPC keyword research takes into consideration several different sources, including: existing client website; product/service offering and/or solution; relevant industry terms; current paid and organic search environment; competitive analysis; visitor queries; searcher intent, needs, and goals; relevant geographic phrases; and more. The final pay per click keywords are organized into tight-knit, highly organized groups based on perceived search relevancy.

Once your campaign is launched, we will monitor and optimize the keyword lists so your product or service remains relevant with your target consumer. Keyword testing and refinement is built into our on-going management process. Our goal is to load as many relevant, similar keywords into each ad groups for performance testing. As more data is gathered, our team will identify which keywords are best, adjusting and improving as new data is gathered. Keywords will be added and retired on a regular basis to make sure your ads are in front of relevant, qualified consumers. We will also monitor your campaigns click-through-rate (CTR), cost-per-click (CPC), and cost-per-lead (CPL) or revenue and make necessary optimizations.