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Pay-Per-Click Conversion Tracking

Tracking conversions should be considered one of the most important parts of your pay per click campaign. The ability to see which search engine is driving traffic to your site is great information to have, but if you don't have visibility into which of those visitors converts into a sale, lead or customer - what's the point?

Here at Hanapin Marketing, we utilize all of the tools available to track conversions for your PPC campaigns. PPC services like Google AdWords, Yahoo! Search Marketing and Microsoft adCenter offer PPC conversion tracking systems that allow us to track conversions at the campaign, ad group and even down to the keyword level in your accounts. This granularity in data provides us with the foundation to create reports, analyze and optimize your PPC campaigns for the best possible conversion rates.

To get started tracking conversions for your PPC campaign, we will immediately implement and test the conversion codes on your website and landing pages. These codes enable the search engines to follow a visitor's activity and eventually track the conversion on your site. Does your website offer multiple conversion types? If you're selling products and also seeking leads for future sales, we can use AdWords conversion tracking to separate out that conversion data for even more detailed reporting. For all of our clients, we set up and implement this process from start to finish - ensuring that everything works 100%.

Do you use Google Analytics? If so, this is another opportunity for not only tracking conversions, but also to improve the sales or lead conversion process on your website. When we work with clients, we implement Google Analytics, and create Goal Funnels to track conversions from all traffic sources, including PPC. However, this involves the careful process of incorporating URL tagging to pay per click traffic from Yahoo! Search Marketing and Microsoft adCenter. By utilizing traditional PPC conversion tracking and the Goal Funnel functionality of Analytics in tandem with the tagging process for your PPC campaigns, we can help you to refine and optimize your website to successfully increase conversion rates!