Comprehensive Competitive Analysis

Hanapin Marketing will take any publicly available information about your competition and use that information to help our client's determine how to best position their own online marketing campaigns. We are able to utilize a variety of programs and tools to help with this competitive analysis. By gleaning ideas that may work for your competitor's programs, determining how they fit into the market place, and deciding how we should position ourselves against them, we can provide some significant insights into your own campaign. This process is known as competitive analysis and is another useful facet of online marketing. Analyzing your competitors is also very helpful during the keyword research phase.

Competitors will often include meta keywords in their code, and based on their approach on ads and landing pages, we can easily find what messages they are targeting in their advertising campaigns, as well as what potential customers should anticipate about your own site and advertising efforts. From there, we can determine how to market your company properly, while keeping close tabs on your competition. Also, it is important to note that this information is all publicly available. So rest assured, this means that we won't be doing anything dirty or illegal to gather information for a competitive analysis.

Contact us today for a custom consultation about your PPC management needs!