The world of pay per click services, otherwise known as paid search marketing, gains more popularity and grows more complex each year. In 2008, advertisers spent 7.7 billion dollars on paid search marketing, and that number is projected to increase to 14.7 billion dollars by 2013. What does this mean for you? This means that you need a PPC firm with expertise, experience and dedication in order to remain successful and competitive in this fast growing market. We are here to help. Hanapin Marketing provides results-driven, service-orientated pay per click services that help businesses grow.
From keyword research to ad copy composition to landing page optimization, Hanapin's core objective is to maximize your return on investment from your paid search marketing.
Introduction to PPC Podcast
Listen to a podcast introducing Hanapin's PPC team! Learn how we manage pay per click accounts.
You will need the Adobe Flash Player to listen to the podcasts.
Here is what you can expect from our pay per click services:
Attract Targeted Website Traffic & Qualified Customers
Attracting qualified and targeted website traffic is the #1 determination of success for any pay per click campaign. It requires a deep understanding of the target's search intent and behavior. Our team will get in the head of your consumer and learn to think and search like they do. Our job is to attract targeted traffic and provide a relevant solution for their search needs. More about targeted website traffic.
In-Depth PPC Keyword Research
The foundation for any pay per click campaigns is solid, comprehensive keyword research. Our approach to PPC keyword research takes into consideration several different sources that guide the keyword strategy for the life of the campaign. Pay per click keywords are organized into tight-knit, highly organized groups based on relevancy and searcher intent. Once launched, our team will monitor and optimize your keyword lists so your product or service remains relevant with your target consumer. More about PPC keyword research.
Advertising content development & landing page optimization
Landing page optimization is a critical part of PPC. At Hanapin we'll test your landing page headlines, body copy, calls-to-actions and more to make your content more relevant to a users search. Our search marketing consultants also recommend additional content to be added to your site and constant testing of PPC ad texts to increase the likeliness of your PPC ad being clicked on. More about content development and landing page optimization.
Pay-Per-Click Reporting Can Improve Your Campaigns
One of the most significant aspects of pay per click advertising is the availability of data. Every PPC search engine offers on-demand reporting that enables you to accurately, and effectively manage your campaigns. However, each search engine takes a slightly different approach with PPC reporting. And beyond approach, each search engine provides a PPC report for nearly every facet of your campaign - ads, keywords, Content Network activity, etc. Discover how a properly used pay per click report can boost your performance. More about PPC Reporting.
Comprehensive Competitive Analysis
Be sure to stand out in the marketplace by researching your competition first. Our search marketing consultants constantly look at competitor ads and landing pages to determine how to stand apart and give your site the advantage to the end user which can increase clicks and revenue. More about competitive analysis.
Bidding & Budget Strategy
Hanapin Marketing manages all pay per click budgets and keyword bids with the end goal in mind: generating the highest ROI possible. With careful, insightful planning and optimization, Hanapin maximizes every keyword in order to achieve its full potential. More about PPC bid management strategy.
Pay-Per-Click Conversion Tracking
Tracking conversions should be considered one of the most important parts of your pay per click campaign. The ability to see which search engine is driving traffic to your site is great information to have, but if you don't have visibility into which of those visitors converts into a sale, lead or customer - what's the point? Learn how we implement, verify and use PPC conversion tracking to improve your PPC campaigns! More about PPC conversion tracking.
Google Quality Score & Yahoo Quality Index Optimization
The Google Adwords Quality Score and Yahoo! Quality Index are complex algorithms that require constant upgrading and management to your PPC account. Hanapin specializes in increasing your Quality Scores through a series of ad text testing, PPC account structure, adding relevant keywords and improving the user experience on your landing pages. More about Quality Score.
Proactive Client Communication
You will no longer have to worry about not getting PPC reports or updates, or never hearing from your PPC client manager with Hanapin. Our PPC consultants excel in proactive client communication and deliver weekly updates and monthly PPC reports. More about client communication.
Contact us today for a free, custom consultation about your PPC management needs!