Search Engine Marketing Services

Pay Per Click Management

Attract more qualified customers.

We'll attract more qualified customers by creating a targeted keyword list; organizing tight-knit ad groups based on keyword similarities and customer buying cycles; and writing strong, direct ads that help filter out unqualified customers before they even click. As we gather data and understand which keywords are and are not converting, we'll modify the accounts appropriately, increasing the qualified customers while decreasing the unqualified ones. For every client, we implement Google Analytics to set up tracking and conversion goals and funnels. We also use Google Analytics as part of our on-going management strategy to provide you with in-depth knowledge about how customers use your website. More about pay per click management.

Search Engine Optimization

Hanapin approaches increasing organic traffic with two different methods. First, we focus on performing comprehensive SEO keyword research and keyword optimization on the pages of your site to ensure that your website is appearing in search engine results for the terms you need to be targeting. We also focus on link building and linkbaiting efforts to increase the number of links to your site. Search engines consider links from other quality sites as "votes" for your website’s credibility and relevancy, and will be more likely to place your site higher in their search ranking hierarchy if you have more of these votes in addition to the relevant, frequently updated, keyword-rich content we will help you create as a result of our keyword research and SEO keyword optimization efforts. We will also implement and use Google Analytics for each client on a daily basis to measure traffic increases or decreases, goals, funnels, and numerous other site statistics. More about search engine optimization.

Website Redesign and Development

Hanapin's website redesign & development process is divided into seven distinct sections, each with a specific purpose: discovery, creative brief, visual concepts (JPEG), prototype design (HTML), testing, launch and maintenance. More about website redesign & development.

Google Analytics

Google Analytics is a free program that tracks visitor data from your website. At Hanapin Marketing, we implement Google Analytics for each of our PPC and SEO clients so we can gain access to the source of traffic your site is receiving and how customers are using your site most frequently. To fully utilize Google Analytics for our clients, we complete each of the following stages:

1. Implementation - We make sure that the correct code is placed on each and every page of your site to ensure proper tracking is in place. As part of the implementation process, we also utilize custom tracking for every form of advertising so that we can properly attribute the source of each visitor (i.e. Pay per click, email marketing, banner advertising, etc.). This will help determine where the traffic is coming from and can help qualify traffic that comes to your site. It will also give you information from other sources like emails and promotional offers so you can determine whether your other internet marketing strategies are working.
2. Creation of Goal Funnels - One way to track leads or conversions through your site is to set up goal funnels with Google Analytics. If there is any action a visitor can take while on your site, (i.e. request an email newsletter, download a whitepaper, complete a lead form or make a purchase) we will set up a goal funnel for each action. This way we can tell how many people have converted on your website and whether they came from PPC, SEO, a referral site or simply typed your website into their browser. In addition to simply tracking conversions, goal funnels tell us at which point a visitor drops out of the action cycle. This kind of information will help us determine what changes need to be made to your website to increase the number of conversions! This will help us help you increase quality traffic to your site and increase sales/conversions as well.
3. Analyzing Data - The purpose of using Google Analytics is to understand where your website traffic is coming from and how your visitors navigate through your site. Once we understand where the pitfalls are we can help recommend changes that will improve the performance of your PPC and SEO campaigns. We look at all data points, including traffic sources, top content pages, paid and organic keywords, geographical data and more. This data guides us towards determining what changes we can make or additional content we can offer visitors to help them become customers through your website. By learning this information we can recommend you make small tweaks to your website or PPC/SEO campaigns in order to generate more traffic, sales and conversions.