Hanapin Marketing is proud to partner with both Indiana University and Ivy Tech Community College to offer some of the only search engine marketing courses in the country. Not one, but two of our staff members lend their expertise to teach search engine marketing at the collegiate level. Find out more about current and upcoming courses, browse our course archive, or learn more about the instructors below.
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About the Instructors
Pat East President, Hanapin Marketing Pat East is the President of Hanapin Marketing, a Bloomington-based firm specializing in search engine marketing and e-business strategies. He founded the company in 2004 after four years with AuthorHouse, a Bloomington-based book publishing company. Using SEM, Pat helped grow their revenues from $6M to $20M in just four years. Among their client base of 20, they count AuthorHouse as their oldest client and also have 5 Indiana Growth 100 companies, 2 Inc 500 companies, and 1 Fortune 500 company.
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Joe Kerschbaum Senior Search Marketing Consultant, Hanapin Marketing Joe Kerschbaum is a Senior Search Marketing Consultant at Hanapin Marketing. At Hanapin, Joe manages PPC and SEO campaigns for both B2B and B2C clients. He also coordinates, edits, and writes for PPC Hero, Hanapin's blog on the PPC industry. Since 2002, he has published three books of poetry and received grants from the Bloomington Area Arts Council, the Indiana Arts Commission, and the NEA. He also teaches poetry at the John Waldron Arts Center and at Ivy Tech. Joe is a graduate of Indiana University. He lives on the north side of Bloomington with his wife, Valerie, and their menagerie of small pets. Joe is scheduled to teach Introduction to Search Engine and Internet Marketing at Ivy Tech Community College in the spring of 2009.