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Search Marketplace Report Q1 2016

Industry Report | Google AdWords

General

Search Marketplace Report Q1 2016

This report analyzes paid search activity during Q1 of 2016 in order to identify key trends impacting the search marketplace today. We will analyze 2015 updates that impacted Q1, CPC and ROAS trends, and how the PPC community can take advantage of new technology.

    In this report you will find:

  • Paid Search Investment Trends
  • CPC Trends
  • ROAS Trends
  • Where Budgets Are Increasing in the PPC Community
  • Mobile Conversion Rate Changes YoY