PPC Library

Browse our PPC Resource Library Below:

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+ The Complete Toolkit to the Google Exams
Toolkits | Google AdWords

The Complete Toolkit to the Google Exams

Are you getting ready to take the Google Exams for the first time or you need to refresh your certification? Are you asking yourself where you should start, how should you prepare, ... 

+ Stay in the Know: A Bundle of New PPC Features & Updates
Toolkits | Google AdWords
Ecommerce

Stay in the Know: A Bundle of New PPC Features & Updates

In the past 6 months, there's been a slew of new updates and features in both search and social platforms. This bundles includes a number of resources on the latest updates and how ... 

+ The PPC Resource Toolkit for 2016 Success
Toolkits | Search Advertising

The PPC Resource Toolkit for 2016 Success

It's a brand new year, which means now is as good a time as any to learn new things, get more strategic, and get creative with your PPC campaigns and overall marketing strategies. ... 

+ The PPC Marketer's Mobile Campaign Toolkit
Toolkits | Mobile Advertising

The PPC Marketer's Mobile Campaign Toolkit

If you have read up on anything mobile PPC here lately, you'll know it is consistently growing and local mobile searches are predicted to exceed desktop searches for the first time ... 

+ The Fundamental Toolkit to Call-Only Campaigns
Toolkits | Google AdWords

The Fundamental Toolkit to Call-Only Campaigns

In 2014, mobile marketing generated more than 17 billion ad dollars, according to eMarketer. With the rise of mobile search, consumer behavior has changed. Not only should you unde ... 

+ The Facebook Toolkit for PPC Advertisers
Toolkits | Social Advertising

The Facebook Toolkit for PPC Advertisers

The amount of users on Facebook is massive, with the most recent earnings report indicating that 1.49 billion monthly active users and 1.31 billion mobile monthly active users are ... 

+ The Basics and Beyond: Your Mobile PPC Toolkit
Toolkits | Mobile Advertising

The Basics and Beyond: Your Mobile PPC Toolkit

It's no secret that mobile marketing is a hot topic right now. You already know that you should have a mobile strategy in place for next year. You probably already do. But have you ... 

+ Social Media Toolkit
Toolkits | Social Advertising

Social Media Toolkit

It's natural that once you've run successful PPC campaigns on search engines, you'll want to branch out and try new things, like advertising on social media. Social media advertisi ... 

+ How To Hire A PPC Agency: The Essential Toolkit
Toolkits | Search Advertising

How To Hire A PPC Agency: The Essential Toolkit

Working with an agency that specializes in all things paid search marketing can give your business the edge you need to succeed. Choosing an agency that can maintain, as well as ex ... 

+ Grading Your Memory: How to Turn the Things You Forget Into Quick Wins
Toolkits | Display Advertising

Grading Your Memory: How to Turn the Things You Forget Into Quick Wins

The problem: account managers sometimes forget about a lot of the little things that can make a big difference in an account, and that can end up costing you success. We wanted to ... 

+ PPC for EDU Toolkit
Toolkits | Search Advertising
Education

PPC for EDU Toolkit

Education is one of the most competitive verticals in online advertising, so it is important to find as many ways as possible to stretch your marketing dollars. PPC campaigns can h ... 

+ CRO Toolkit
Toolkits | CRO

CRO Toolkit

So much of the attention in digital advertising goes to what happens before the click: Optimizing bids and timing, ad testing, and beyond. But one of the most valuable ways to spen ... 

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