PPC Library

Browse our PPC Resource Library Below:

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+ Harness the Power of Customer Match: Strategies for Ecommerce & Lead Generation Accounts
Whitepaper | Google AdWords
Ecommerce

Harness the Power of Customer Match: Strategies for Ecommerce & Lead Generation Accounts

All businesses, whether B2B or B2C, are able to take advantage of the new Customer Match feature in Google AdWords. In this whitepaper, we'll discuss both short-term and long-term ... 

+ 5 Ways To Deliver The Best Mobile Experience
Whitepaper | Mobile Advertising

5 Ways To Deliver The Best Mobile Experience

Mobile strategy is about being in the moment with your target audience, t being quick and efficient, and solving problems and answering questions. In this whitepaper, we will take ... 

+ 4 Tips To Optimize Your Display Advertising For Better ROI
Whitepaper | Display Advertising

4 Tips To Optimize Your Display Advertising For Better ROI

We will discuss how to optimize your display advertising on the GDN for a better return on your income. We will discuss different types of targeting, along with targeting combinati ... 

+ Guide To Google AdWords: 2016 Advanced Edition
Whitepaper | Google AdWords

Guide To Google AdWords: 2016 Advanced Edition

After successfully navigating the setup of a Google AdWords account and the initial round of settings, optimizations, and expansions, the time has come to not only manage your acco ... 

+ The Definitive Programmatic Guide for PPC Managers
Whitepaper | Remarketing
General

The Definitive Programmatic Guide for PPC Managers

Programmatic technology allows us as advertisers to serve specific messages, across varying platforms, to the right person, the right amount of times, on the device that makes the ... 

+ 5 Strategies Online Retailers Need To Maximize Box Subscriptions
Whitepaper | Ecommerce
Ecommerce

5 Strategies Online Retailers Need To Maximize Box Subscriptions

With subscription business and opportunity on the rise, now more than ever, retailers should be investing in Pay-Per-Click and additional online advertising avenues. Below are fiv ... 

+ The Most Important Updates in the PPC World for 2016
Whitepaper | Search Advertising
General

The Most Important Updates in the PPC World for 2016

Our PPC experts continuously try new updates and features across multiple campaigns in platforms like Google, Bing, Facebook, and Pinterest. Here’s what they’ve dubbed as the most ... 

+ How To Use Excel Solver To Power Your 2017 Budgeting
Whitepaper | Excel
Ecommerce

How To Use Excel Solver To Power Your 2017 Budgeting

How do you know what to spend on advertising efforts, and how do you know where to put that spend? The Excel Solver is a handy tool for making next year's PPC budget! 

+ 9 Essential PPC Tips for the Health and Wellness Marketer
Whitepaper | Lead Gen
Health and Wellness

9 Essential PPC Tips for the Health and Wellness Marketer

In this whitepaper, we will discuss different options for optimizing your paid search account to earn the maximum potential revenue. 

+ Top 6 Ways To Get The Most Out Of Mobile With Bing Ads
Whitepaper | Bing Ads

Top 6 Ways To Get The Most Out Of Mobile With Bing Ads

In this whitepaper, we’ll discuss tactics to shape up mobile campaigns and tailor them for mobile audiences you are trying to reach.  

+ How Online Educators Should Be Using The Google Display Network
Whitepaper | Display Advertising
Education

How Online Educators Should Be Using The Google Display Network

To use display to its full potential, you need to know your client’s business, audience, and goals. You can use this type of marketing for remarketing, targeting websites, or targ ... 

+ Beyond the Download: 5 Steps To Boost App Engagement with Remarketing
Whitepaper | Remarketing

Beyond the Download: 5 Steps To Boost App Engagement with Remarketing

Strategically, app marketing has shifted from focusing on downloads as the sole metric of success to considering the lifetime value of a customer. So how do marketers continually r ... 

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