PPC Library

Browse our PPC Resource Library Below:

Use the filter to sort by resource type and category type.

+ Harness the Power of Customer Match: Strategies for Ecommerce & Lead Generation Accounts
Whitepaper | Google AdWords
Ecommerce

Harness the Power of Customer Match: Strategies for Ecommerce & Lead Generation Accounts

All businesses, whether B2B or B2C, are able to take advantage of the new Customer Match feature in Google AdWords. In this whitepaper, we'll discuss both short-term and long-term ... 

+ 5 Ways To Deliver The Best Mobile Experience
Whitepaper | Mobile Advertising

5 Ways To Deliver The Best Mobile Experience

Mobile strategy is about being in the moment with your target audience, t being quick and efficient, and solving problems and answering questions. In this whitepaper, we will take ... 

+ 4 Tips To Optimize Your Display Advertising For Better ROI
Whitepaper | Display Advertising

4 Tips To Optimize Your Display Advertising For Better ROI

We will discuss how to optimize your display advertising on the GDN for a better return on your income. We will discuss different types of targeting, along with targeting combinati ... 

+ Guide To Google AdWords: 2016 Advanced Edition
Whitepaper | Google AdWords

Guide To Google AdWords: 2016 Advanced Edition

After successfully navigating the setup of a Google AdWords account and the initial round of settings, optimizations, and expansions, the time has come to not only manage your acco ... 

+ One Size DOESN’T Fit All! 6 PPC Agency Solutions for Your Brand
Whitepaper | Search Advertising
General

One Size DOESN’T Fit All! 6 PPC Agency Solutions for Your Brand

When it comes to looking at new digital agency partners, fully evaluate your situation and needs first – then you can research which teams offer the solution or flexibility to buil ... 

+ 6 Pivot Table Examples to Increase Data Analysis Efficiency
Whitepaper | Excel
General

6 Pivot Table Examples to Increase Data Analysis Efficiency

This whitepaper includes multiple examples of each type of analysis by using PPC-specific examples. These examples are more general for the sake of showing broad-use cases. There ... 

+ 5 Facebook Tools You Can't Live Without
Whitepaper | Social Advertising
General

5 Facebook Tools You Can't Live Without

While we haven’t found the ultimate Facebook advertising tool that meets all of our needs and desires, we do have a solid list of tools that we keep handy. This is by no means a c ... 

+ How Social Attribution Can Radically Improve Your Brand's Bottom Line
Whitepaper | Social Advertising
General

How Social Attribution Can Radically Improve Your Brand's Bottom Line

Social advertising can be difficult to measure, but is a key part to any integrated digital marketing campaign. With the continued push towards pay-to-play social postings, in thi ... 

+ 7 Optimizations You Need to Know for Apple Search Ads
Whitepaper | Search Advertising
General

7 Optimizations You Need to Know for Apple Search Ads

Even with Apple Search Ads showing such promising results, we’re still going to share seven tips that could improve your campaign performance. Below are our key takeaways we lear ... 

+ Turn Consumer Online Behavior into Actionable Insights: 5 Ecommerce Reports
Whitepaper | Ecommerce
Ecommerce

Turn Consumer Online Behavior into Actionable Insights: 5 Ecommerce Reports

There are numerous ways to look at the data, from custom reports to customized dashboards, but listed here are the top reports our account managers use for their ecommerce clients. ... 

+ How CRO Lifted an Old Landing Page Conversion Rate by 43%
Whitepaper | CRO
General

How CRO Lifted an Old Landing Page Conversion Rate by 43%

In this case study, we'll show you how CRO managed to lift the conversion rate of a failing landing page and bring lead volume back to the current status quo.  

+ The PPC Trends Your CMO Needs to Know
Whitepaper | Search Advertising
General

The PPC Trends Your CMO Needs to Know

If brands aren’t looking around the corners right now, they’re going to be caught by surprise. The problem is, it’s nearly impossible for a CMO or VP of Marketing to know what’s t ... 

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