PPC Library

Browse our PPC Resource Library Below:

Use the filter to sort by resource type and category type.

+ Guide to Facebook Advertising for Big Brands
Whitepaper | Social Advertising
Ecommerce

Guide to Facebook Advertising for Big Brands

While many brands create pages, and run paid advertising within Facebook to promote their brand, they don’t always know where to turn to get the most value from those efforts. We'l ... 

+ How Marketing Executives Are Being Fed Bad Data
Whitepaper | Search Advertising
General

How Marketing Executives Are Being Fed Bad Data

The concept of “Bad Data” has many definitions, but in this whitepaper, we focus on data that has been misrepresented or misinterpreted and not on faulty collected data.  

+ How Education Affiliates Used Ad Customizers to Increase Conversions by 425%
Whitepaper | Google AdWords
Education

How Education Affiliates Used Ad Customizers to Increase Conversions by 425%

This is case study on Education Affiliates discusses how Hanapin used ad customizers to create urgency in a historically down month to encourage prospective students to being the a ... 

+ 5 Ways You Are Missing Travel Customers on Mobile
Whitepaper | Mobile Advertising
Travel & Tourism

5 Ways You Are Missing Travel Customers on Mobile

We will delve into some overlooked ideas for expanding your mobile travel marketing strategy. In 2017 and beyond, mobile paid search advertising is crucial for travel companies th ... 

+ One Size DOESN’T Fit All! 6 PPC Agency Solutions for Your Brand
Whitepaper | Search Advertising
General

One Size DOESN’T Fit All! 6 PPC Agency Solutions for Your Brand

When it comes to looking at new digital agency partners, fully evaluate your situation and needs first – then you can research which teams offer the solution or flexibility to buil ... 

+ 6 Pivot Table Examples to Increase Data Analysis Efficiency
Whitepaper | Excel
General

6 Pivot Table Examples to Increase Data Analysis Efficiency

This whitepaper includes multiple examples of each type of analysis by using PPC-specific examples. These examples are more general for the sake of showing broad-use cases. There ... 

+ 5 Facebook Tools You Can't Live Without
Whitepaper | Social Advertising
General

5 Facebook Tools You Can't Live Without

While we haven’t found the ultimate Facebook advertising tool that meets all of our needs and desires, we do have a solid list of tools that we keep handy. This is by no means a c ... 

+ How Social Attribution Can Radically Improve Your Brand's Bottom Line
Whitepaper | Social Advertising
General

How Social Attribution Can Radically Improve Your Brand's Bottom Line

Social advertising can be difficult to measure, but is a key part to any integrated digital marketing campaign. With the continued push towards pay-to-play social postings, in thi ... 

+ 7 Optimizations You Need to Know for Apple Search Ads
Whitepaper | Search Advertising
General

7 Optimizations You Need to Know for Apple Search Ads

Even with Apple Search Ads showing such promising results, we’re still going to share seven tips that could improve your campaign performance. Below are our key takeaways we lear ... 

+ Turn Consumer Online Behavior into Actionable Insights: 5 Ecommerce Reports
Whitepaper | Ecommerce
Ecommerce

Turn Consumer Online Behavior into Actionable Insights: 5 Ecommerce Reports

There are numerous ways to look at the data, from custom reports to customized dashboards, but listed here are the top reports our account managers use for their ecommerce clients. ... 

+ How CRO Lifted an Old Landing Page Conversion Rate by 43%
Whitepaper | CRO
General

How CRO Lifted an Old Landing Page Conversion Rate by 43%

In this case study, we'll show you how CRO managed to lift the conversion rate of a failing landing page and bring lead volume back to the current status quo.  

+ The PPC Trends Your CMO Needs to Know
Whitepaper | Search Advertising
General

The PPC Trends Your CMO Needs to Know

If brands aren’t looking around the corners right now, they’re going to be caught by surprise. The problem is, it’s nearly impossible for a CMO or VP of Marketing to know what’s t ... 

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