PPC Library

Browse our PPC Resource Library Below:

Use the filter to sort by resource type and category type.

+ Getting Your Ads Seen: Introducing In-Image Advertising
Webinar | Display Advertising

Getting Your Ads Seen: Introducing In-Image Advertising

In this webinar recording, Hanapin joins GumGum, the original creator of in-image advertising, to explain how it works, why its important in today’s marketing landscape, and tips a ... 

+ Why Pinterest Needs To Be A Part of Your Marketing Mix Today
Webinar | Social Advertising

Why Pinterest Needs To Be A Part of Your Marketing Mix Today

In this webinar recording, Hanapin’s Senior Account Manager and resident Social Expert, JD Prater discusses the latest announcements, compelling research, and the big reasons why P ... 

+ 5 Tools You Should Be Using To Maximize Conversion Rates
Webinar | CRO

5 Tools You Should Be Using To Maximize Conversion Rates

In this webinar recording, Hanapin and Visual Website Optimizer team up to discuss the 5 tools you should be using to test different features on your site, ideas and examples of te ... 

+ Cutting Edge Tactics To Spy On Your PPC Competition
Webinar | Search Advertising

Cutting Edge Tactics To Spy On Your PPC Competition

Competitor research is important in the ever-changing and highly competitive world of PPC and should be a part of your process. Not only is it wise to have a strategic plan in plac ... 

+ 8 Sure-Fire Ways To Beat Out Your Top PPC Competitors
Webinar | Search Advertising

8 Sure-Fire Ways To Beat Out Your Top PPC Competitors

In highly competitive and seasonally-active markets, it is important to know what your competitors are doing (and when they do it!). Simply, you need to stay on top of your game at ... 

+ Cutting Edge PPC Bidding Strategies You Should Be Using
Webinar | Search Advertising

Cutting Edge PPC Bidding Strategies You Should Be Using

When you boil paid search down to its basic elements, there are three things that rise above all else: Bids, Ads and Keywords. While setting a bid is fairly easy to do, developing ... 

+ The Most Valuable Google AdWords Features for the PPC Account Manager
Webinar | Google AdWords

The Most Valuable Google AdWords Features for the PPC Account Manager

Google AdWords offers a huge amount of features to strengthen your campaign efforts and give you as much data as possible to make the best decisions for your account. However, ther ... 

+ 6 Killer PPC Conversion Tactics You Need To Try
Webinar | CRO

6 Killer PPC Conversion Tactics You Need To Try

In the market to boost your conversion rates? Want to drive more calls and sales from mobile search? Then you should not only understand the interactions and behaviors your users t ... 

+ The 15 Biggest PPC Mistakes and How To Avoid Them
Webinar | Search Advertising

The 15 Biggest PPC Mistakes and How To Avoid Them

Everyone makes mistakes. From seasoned pros to those just getting into pay per click advertising, no one can avoid the thralls of a mistake.  

+ 5 Reasons You Need To Use Bing Advertising in 2015
Webinar | Bing Ads

5 Reasons You Need To Use Bing Advertising in 2015

For the past few years, Bing has been making quite the impact on the competitive landscape for search engine marketing, comprising 29% of the search marketplace. 2014 alone saw man ... 

+ Harness The Power of PPC and SEO for Insane Landing Page Results
Webinar | CRO

Harness The Power of PPC and SEO for Insane Landing Page Results

Are you faced with the dilemma of determining how to maximize and optimize your limited online marketing budget? What tactics should you use, PPC or SEO? The answer is both.  

+ 11 Excel Tricks To Improve Your PPC Life
Webinar | Excel

11 Excel Tricks To Improve Your PPC Life

We cover a variety of tricks that can have big impacts for you including keyword shortcuts, pivot tables, bid strategies, account structure formulas, ad testing formulas, automatin ... 

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