PPC Library

Browse our PPC Resource Library Below:

Use the filter to sort by resource type and category type.

+ Getting Your Ads Seen: Introducing In-Image Advertising
Webinar | Display Advertising

Getting Your Ads Seen: Introducing In-Image Advertising

In this webinar recording, Hanapin joins GumGum, the original creator of in-image advertising, to explain how it works, why its important in today’s marketing landscape, and tips a ... 

+ Why Pinterest Needs To Be A Part of Your Marketing Mix Today
Webinar | Social Advertising

Why Pinterest Needs To Be A Part of Your Marketing Mix Today

In this webinar recording, Hanapin’s Senior Account Manager and resident Social Expert, JD Prater discusses the latest announcements, compelling research, and the big reasons why P ... 

+ 5 Tools You Should Be Using To Maximize Conversion Rates
Webinar | CRO

5 Tools You Should Be Using To Maximize Conversion Rates

In this webinar recording, Hanapin and Visual Website Optimizer team up to discuss the 5 tools you should be using to test different features on your site, ideas and examples of te ... 

+ Harness the Power of Customer Match: Strategies for Ecommerce & Lead Generation Accounts
Whitepaper | Google AdWords
Ecommerce

Harness the Power of Customer Match: Strategies for Ecommerce & Lead Generation Accounts

All businesses, whether B2B or B2C, are able to take advantage of the new Customer Match feature in Google AdWords. In this whitepaper, we'll discuss both short-term and long-term ... 

+ 5 Ways To Deliver The Best Mobile Experience
Whitepaper | Mobile Advertising

5 Ways To Deliver The Best Mobile Experience

Mobile strategy is about being in the moment with your target audience, t being quick and efficient, and solving problems and answering questions. In this whitepaper, we will take ... 

+ 4 Tips To Optimize Your Display Advertising For Better ROI
Whitepaper | Display Advertising

4 Tips To Optimize Your Display Advertising For Better ROI

We will discuss how to optimize your display advertising on the GDN for a better return on your income. We will discuss different types of targeting, along with targeting combinati ... 

+ Cutting Edge Tactics To Spy On Your PPC Competition
Webinar | Search Advertising

Cutting Edge Tactics To Spy On Your PPC Competition

Competitor research is important in the ever-changing and highly competitive world of PPC and should be a part of your process. Not only is it wise to have a strategic plan in plac ... 

+ 8 Sure-Fire Ways To Beat Out Your Top PPC Competitors
Webinar | Search Advertising

8 Sure-Fire Ways To Beat Out Your Top PPC Competitors

In highly competitive and seasonally-active markets, it is important to know what your competitors are doing (and when they do it!). Simply, you need to stay on top of your game at ... 

+ Cutting Edge PPC Bidding Strategies You Should Be Using
Webinar | Search Advertising

Cutting Edge PPC Bidding Strategies You Should Be Using

When you boil paid search down to its basic elements, there are three things that rise above all else: Bids, Ads and Keywords. While setting a bid is fairly easy to do, developing ... 

+ The Most Valuable Google AdWords Features for the PPC Account Manager
Webinar | Google AdWords

The Most Valuable Google AdWords Features for the PPC Account Manager

Google AdWords offers a huge amount of features to strengthen your campaign efforts and give you as much data as possible to make the best decisions for your account. However, ther ... 

+ 6 Killer PPC Conversion Tactics You Need To Try
Webinar | CRO

6 Killer PPC Conversion Tactics You Need To Try

In the market to boost your conversion rates? Want to drive more calls and sales from mobile search? Then you should not only understand the interactions and behaviors your users t ... 

+ The 15 Biggest PPC Mistakes and How To Avoid Them
Webinar | Search Advertising

The 15 Biggest PPC Mistakes and How To Avoid Them

Everyone makes mistakes. From seasoned pros to those just getting into pay per click advertising, no one can avoid the thralls of a mistake.  

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