PPC Library

Browse our PPC Resource Library Below:

Use the filter to sort by resource type and category type.

+ How to Impress, Not Overwhelm, Your CMO with Analytics
Webinar | Search Advertising
General

How to Impress, Not Overwhelm, Your CMO with Analytics

In this webinar recording, Jeffalytics’ own Jeff Sauer and Hanapin’s Kristin Vick will provide you with some quick and effective ways to weed out important numbers and present them ... 

+ Guide to Facebook Advertising for Big Brands
Whitepaper | Social Advertising
Ecommerce

Guide to Facebook Advertising for Big Brands

While many brands create pages, and run paid advertising within Facebook to promote their brand, they don’t always know where to turn to get the most value from those efforts. We'l ... 

+ How Marketing Executives Are Being Fed Bad Data
Whitepaper | Search Advertising
General

How Marketing Executives Are Being Fed Bad Data

The concept of “Bad Data” has many definitions, but in this whitepaper, we focus on data that has been misrepresented or misinterpreted and not on faulty collected data.  

+ Successfully Explain
Webinar | Search Advertising
General

Successfully Explain "What's Going On" to Your CMO in 10 Minutes

We have a unique experience for you. Hanapin’s own President Jeff Allen will share his experience on leadership, and give you tips on how to explain valuable insights to your C-lev ... 

+ Best Practices and Upcoming Features in Bing Shopping
Webinar | Shopping Campaigns
Ecommerce

Best Practices and Upcoming Features in Bing Shopping

In this webinar recording, Hanapin’s Shannon Glass and Bing’s Rachel Rogowin will train you on everything from explaining what Bing Shopping is, to setting it up, to some effective ... 

+ How Education Affiliates Used Ad Customizers to Increase Conversions by 425%
Whitepaper | Google AdWords
Education

How Education Affiliates Used Ad Customizers to Increase Conversions by 425%

This is case study on Education Affiliates discusses how Hanapin used ad customizers to create urgency in a historically down month to encourage prospective students to being the a ... 

+ Drive Quality Conversions for Your Brand with Facebook Ads
Webinar | Social Advertising
General

Drive Quality Conversions for Your Brand with Facebook Ads

In this webinar recording, Hanapin’s Chadd Powell and DialogTech’s Blair Symes show you how to optimize the customer journey by using Facebook ads to drive the online conversions a ... 

+ Work Smarter! Analyze Data More Efficiently with Google Sheets
Webinar | Excel
General

Work Smarter! Analyze Data More Efficiently with Google Sheets

In this webinar recording, Hanapin Senior Account Analyst Rachael Law will cover how to get your data into Sheets, as well as some useful formulas to help you manipulate your data ... 

+ New AdWords Features You Shouldn't Ignore: 3 Experts Share Their Secrets
Webinar | Google AdWords
General

New AdWords Features You Shouldn't Ignore: 3 Experts Share Their Secrets

In this presentation, Matt Umbro, Fred Vallaeys of Optmyzr and Jeff Baum share with you the new AdWords features that you should be implementing right now.  

+ We Know Programmatic: Ask Us Anything
Webinar | Display Advertising
General

We Know Programmatic: Ask Us Anything

While programmatic can seem very confusing and a bit overwhelming, it can work in harmony with the million other PPC weeds you deal with every day. In this webinar recording, Hanap ... 

+ Grab Your CMO's Attention: How to Effectively Explain Valuable PPC Insights
Webinar | Search Advertising
General

Grab Your CMO's Attention: How to Effectively Explain Valuable PPC Insights

In this webinar recording, Hanapin’s Kristine Hyman and Ninjacat’s Paul Deraval will give you tips on how to effectively tell the business story to your C-suite, and how to more cl ... 

+ Why Your Agency Should Be Using a Consultative Approach
Webinar | Search Advertising
General

Why Your Agency Should Be Using a Consultative Approach

In this webinar recording, our Hanapin experts Kayla Kurtz and Cassie Oumedian will explain further the Consultative Approach, and why it is vital to achieve a successful and meani ... 

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