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This report analyzes paid search activity during Q2 of 2016 in order to identify key trends impacting the search marketplace today. We will provide a detailed look at CPC and ROAS trends compared to years of historical data, as well as share insights gathered from recent surveys collected on our industry leading blog, PPC Hero.

In this report you will find:

  • Paid Search Investment Trends
  • CPC Trends
  • ROAS Trends
  • Community Responses to New Google Updates and Features
  • Mobile Conversion vs. Mobile Click Data
  • The Impact of Google Right Hand Ad Being Removed

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