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Programmatic Advertising: Rising Investment and New Realities

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Programmatic advertising already accounts for a majority of all digital display spending in the US, and that share is rising thanks to a number of influences.

 

Topics in this webinar include:

 

  • Why programmatic ad spending isn’t plateauing yet
  • How much of programmatic’s continued growth is coming from social and mobile channels
  • Why more spending continues to shift to private marketplaces and programmatic direct
  • How cross-screen advertising efforts are contributing to the growth of programmatic video.

 

You can see the video of this presentation HERE.

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