Programmatic Advertising: Rising Investment and New Realities
Programmatic advertising already accounts for a majority of all digital display spending in the US, and that share is rising thanks to a number of influences.
Topics in this webinar include:
- Why programmatic ad spending isn’t plateauing yet
- How much of programmatic’s continued growth is coming from social and mobile channels
- Why more spending continues to shift to private marketplaces and programmatic direct
- How cross-screen advertising efforts are contributing to the growth of programmatic video.
You can see the video of this presentation HERE.