Despite struggling to keep up with new tech, marketers repeatedly test campaigns to find the media returning the highest profit on investments. When it comes to pay-per-click advertising, paid search text ads remain the best performer for marketers.
As a leading voice in PPC and a progressive business in workplace practices, we’re regularly featured in local and national media. Here are some recent pieces featuring our work, people, and exciting new happenings.
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Rebecca Reott is director of HR at Hanapin Marketing, a Bloomington-based digital ad agency that’s been getting increased acclaim as a great workplace. In November, Ad Age named it a “Best Place to Work in Advertising and Media,” and this month Inc. included it on its “Best Workplaces” list. And in May, the Indiana Chamber….
Alongside a Bedford and another Bloomington company, Hanapin Marketing made their people the priority in their workplace with policies and practices geared toward employee satisfaction and success. On May 3rd, the businesses were honored in the list of the top 100 companies on the 2017 Best Places to Work in Indiana list. Hanapin came in….
Less than 15% of marketers trust the data their systems report and for good reason. Each platform reports conversions slightly different, so CRM and marketing data from platforms such as Google, Facebook, Microsoft and others typically don’t align.
Chase Bogan graduated from Indiana University-Bloomington in 2016 with a bachelor’s degree in studio art, with a concentration in graphic design. He interned with Hanapin Marketing, and was hired as a full-time employee. Chase was nominated for excellence in his internship. Indiana INTERNnet celebrated by interviewing Chase and writing his story.
The ideal digital marketing career path is still pretty undefined, given that the industry is quite young. Columnist Matt Umbro takes a stab at laying out a successful trajectory — from first entering the industry to becoming a team leader.
Social media platforms like Facebook have been changing the advertising and business model in a way that requires businesses to have a social presence to stay in front of current and potential customers, says a new Whitepaper from Hanapin Marketing. Myspace started the social media push starting in 2003 with Facebook shortly behind in 2004.
In Jeffalytics’ 41st episode, Jeff Sauer talks with Jeff Allen, President at Hanapin Marketing, who also produce PPC Hero and Hero Conf. Jeff has had a fascinating career journey. He knows what it is like to work his way up to the top of an organization… and then start his career path over again… and then make it back on top for a second time. Very rarely do you get to someone who has had a chance to A/B split test careers, so this as a real-life case study. You’ll appreciate Jeff’s insights on the value of focus, building a culture, and how to approach major career risks.