"Hanapin has done a superior job for Education Affiliates. The overall impact of Hanapin’s efforts on our behalf has been a substantial increase in student enrollments from search and a decrease in the cost per enrollment.”

- Bob Visco | Director of Marketing | Education Affiliates

Case Studies

How Education Affiliates Used Ad Customizers to Increase Conversions by 425%

Education Affiliates provides educational programs that deliver real-life career skills in occupations that lead to employment upon graduation

THE CHALLENGE
Create urgency in a historically down month to encourage prospective students to begin the application process.

THE STRATEGY

  • Test ad customizer ads alongside a static ad
  • Used Google’s countdown ad functionality

 

THE RESULTS