Industry Reports

State of PPC 2016-2017

With the State of PPC, Hanapin Marketing’s annual survey of the pay per click (PPC) advertising industry, we look under the hood of advertising’s fastest-growing industry and find out what makes it tick, year by year. This year, hundreds of marketing professionals—both influencers and decision makers from a variety of brands and digital marketing agencies—completed our survey and collectively reached some very clear conclusions. Download the State of PPC for the most comprehensive statistical breakdown of the digital ad industry to date—and to draw your own conclusions about where we’re headed.

In this report you will find:

  • Proven ad channels, like Text Ads, Mobile, and Remarketing continue to gain steam, with Social Advertising, particularly in Facebook, trailing closely behind
  • Programmatic is not proving to be a popular choice for advertisers, nor is it a very effective channel for those that are using it
  • With CPCs that have remained much the same, but an increase in conversions, social advertising continues to thrive as a popular choice for advertisers