Case Studies

How Readers.com Increased eCommerce Pinterest Revenue by 1042%

Readers.com is the world’s largest designer reading glasses store

93% of Pinners Use Pinterest to plan or make purchases

THE CHALLENGE:

Use a new platform to reach an untapped audience. 80% of sales were from people 45+, majority of them women

 

 

 

THE STRATEGY

Targeting Strategy (per promoted pin)

  • Females
  • US based
  • All Devices
  • 10-15 keywords
  • Aggressive Bid

 

 

5 Specific Products

 

Long Vertical Images

 

High Color Contrast Product Images

 

Product Description in Ad Copy

 

Straight to Product Landing Pages

 

Rotate Pins Once Performance Dipped

 

 

 

 

 

 

THE RESULTS

At 6 weeks, there were big increases in performance

 

 

They found new users and reached new potential customers while driving positive ROAS. 93% were NEW users, while only 7% were previous users.

Using promoted pins led to new audience discoveries and more purchases well beyond the promoted products. Only 5 products were promoted, but this campaign drove 55 unique products to be purchased.


Pinterest is an attractive and valuable platform for ecommerce retailers. It has the unique ability to influence future purchases, as people go to the platform to discover new ideas and products.