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This report looks back at Q4-2016 and analyzes paid search activity within our client accounts to identify campaigns and strategies that impacted revenue. We’ll share the insights we gained from running PPC accounts for Education Affiliates, Icelandair, Shoe Carnival, and Highlights Magazine and offer suggestions on how you can use those insights right now.

In this report you will find:

  • How ad customizers played a major role in new student signups
  • Using bid increases to recapture traffic from a competitor
  • Comparison of placements between DSK and GDN campaigns
  • The impact of paid search on assisted revenue and conversions

Our Clients

 
 
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