Textillery Weavers

Textillery Weavers is a textile company that specializes in luxurious hand woven throw blankets. Based in Bloomington, Indiana, Textillery began in the late 1970s as a small company exhibiting its wares at craft shows across the U.S. Today, Textillery is highly regarded as the leading maker of handmade throws in the United States. Textillery's collection includes over 500 throw designs in a variety of materials including chenille, bamboo, sun and fade resistant acrylic, organic cotton and post consumer yarns, and their products are available to consumers, interior designers, hotels and other home furnishings suppliers.

www.textillery.com 1  |  2  |  3

• Basic SEO
• Browser testing
• Image selection
• Information architecture
• Keyword research
• Multiple visual designs
• Programming and coding
• Project management and planning
• Web analytics

Launch Date: October 8, 2008

Goals:

• Decrease production of print brochures and direct mailings used to market its products.
• Drive all customers to the website for information about the Textillery Weavers products and learn more about the company.
• Update the website's design and functionality, redesign the site to better showcase the collection of products and contract capabilities, and showcase a more modern, scalable site design with improved content management capabilities with enhanced functionalities able to more effectively exhibit the robust product catalog.
• Do all of this in a way that communicates Textillery Weavers brand image: unique, luxurious, and sophisticated with a warm, humorous, familiar tone.

Strategy:

• Reorganize and restructure content to provide information formerly included in print materials and direct mailings.
• Utilize design elements such as high contrasting colors, beautiful photography that dominates the design, and a generous use of black and white colors with warm, comforting colors as accents.
• Let the products tell the story. Use minimal copy on the home page to let the photography draw the customer in and encourage them to seek more information.
• Focus on Textillery's awards and distinctions to communicate their success and value as a company. Also, let prospective clients know that Textillery Weavers has been selected to supply blankets and throws to many high profile hotels and resorts-an excellent way to communicate the distinctive, high end luxury that is Textillery Weavers.
• Create simple contact points, allowing consumers, retail suppliers, designers and other potential clients a number of appropriate contact options as well as addressing common questions and necessary information visitors typically seek to make any transaction quicker and easier.
• Deliver two distinct designs that satisfy the client needs to allow them to evaluate different creative and organizational concepts in terms of current client base and future corporate goals. Let Textillery Weavers tell us what works best for them and their website.