MSP Aviation
MSP Aviation is an aerospace parts manufacturer specializing in precision sheet metal fabrications and machined assemblies. Their core business is avionics mounting, packaging and cooling systems and they are masters of this business. MSP produces 90% of the avionic clamps to the world and faces little competition for clamps/mounts. They are experiencing rapid growth - over 200% since 2004. MSP is an extremely trusted and reputable precision sheet metal and machined assembly manufacturer, in business nearly 70 years and still continuing to grow.
Services:
- Basic SEO
- Browser testing
- Custom photography
- Domain name registration
- Hosting set up
- Image selection
- Information architecture
- Keyword research
- Multiple visual designs
- Programming and coding
- Web analytics
- Website maintenance
Launch Date: December 12, 2008
Goals:
- Effectively demonstrate MSP Aviation as the defining aerospace parts manufacturer in the United States.
- Create an engaging website that presents MSP as the highest quality manufacturer of precision sheet metal fabrications and machined assemblies in the avionics industry by successfully highlighting their full scope of products, services, and capabilities.
- Make all design and functional changed to the site while maintaining MSP's modern, high tech, high quality, trusted and professional brand image.
- Improve search engine rankings for key terms to drive higher traffic and new costumers. MSP would like to rank #1 for "avionics mounts."
Strategy:
- Utilize custom photography for the MSP website to showcase the product lines and the company in a way that is consistent with communicating the MSP brand image.
- Design and create flash-designed home page for high impact, professional first impression to website visitors.
- Concentrate the homepage, and its organization, on the 4 markets served by MSP Aviation: corporate, commercial, military, and general.
- Simplify and standardize the technical aspects of the website—move the MSP website from the current host to Hanapin Marketing's preferred host to insure work is protected and properly maintained.
- Protect the MSP Aviation brand and image. Attempt to purchase alternative MSP brand name URLs.
- Improve basic SEO for MSP through keyword and competitive research, content and website copy changes and other recommendations.
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