Monroe County Chapter of the American Red Cross

The Monroe County Chapter of the American Red Cross provides disaster and emergency preparedness and relief programs for Bloomington and the surrounding community. Main service areas include blood donations, health and safety courses disaster relief and emergency communication for military families and those with loved ones overseas. The Monroe County Chapter of the American Red Cross' website was old, outdated and difficult to navigate and maintain. They called on Hanapin Marketing to create a new, attractive website to help reach out and communicate with the community, and one that the Red Cross staff could update and manage.

www.monroe-redcross.org 1  |  2  |  3

• Browser testing
• Contact form and database
• Custom copywriting
• Image selection
• Information architecture
• Multiple visual designs
• Programming and coding
• Project management and planning
• Secure online donation payment system
• Web analytics
• Website maintenance

Launch Date: February 21, 2008

Goals:

• Out with the old, in with the new. Create a new website design and layout that meets the criteria and standards set by the American Red Cross, and communicates with a fresh, fun, approachable and human tone.
• Effectively communicate key programs and services and make further information easy to find within the site.
• Effectively encourage volunteerism and donations to the Monroe County Chapter of the American Red Cross. Create a simple, easy way to donate and register to volunteer online and provide contact information for those who would like to get more involved.
• Organize educational information and use SEO strategies to make this and all information on the Red Cross website more prominent in relevant search results.

Strategy:

• Begin with 2-3 interface designs for the Monroe County Chapter of the American Red Cross to choose from. Because the American Red Cross sets standards, and the Monroe County Chapter has its own unique goals and desires for the site, options allow for the best final product.

• Include call outs, promo areas or buttons for some of the most critical calls to action on the homepage. These should include: Volunteer, Donate, Take a Class, Give Blood, and Be Red Cross Ready.
• Create a simple, easy-to-use navigation to make the site user-friendly and convenient.
• Through competitive and keyword research, improve basic SEO for the American Red Cross website, focusing on local keywords to help generate more qualified traffic from within the Monroe County community.