May 8, 2008
Landing Pages 101 >> What they are, why you need them, and how you can use them to increase your leads
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Speaker
Tom Hume >> Founder, Hume & Services
Thomas Hume is the founder of Hume & Services, a Bloomington-based, multi-division firm offering industry-specialized strategic marketing, branding, graphic design, web development and hosting. Tom has over 20 years of agency and client-side experience in B-to-B and B-to-C marketing. Prior to re-locating to Indiana in 2003, Tom led marketing and sales programs as the Director of Marketing for Fidelity Investments in Boston, the largest U.S. financial services and mutual fund company. Before joining Fidelity, Tom owned a full-service advertising agency in the DC Metro area. His Indiana clients include FC Tucker, Ivy Tech, Indiana University, Mail Pak Magazine, IndianaArts.org, and Bloomington Bone& Joint Clinic. Nationally, he has worked with Boston Scientific, Hancock Insurance, Comcast Communications, The Smithsonian, and Discovery Communications. Tom has offered Continuing Studies courses through IU, and regularly provides workshops on best-practices in guerilla marketing branding, web design, and one-to-one communications.
