March 5, 2008
Integrated Ad Campaigns that Work for Web
In this presentation from Cairril Mills, guests learned specific steps for creating effective campaigns to drive traffic to their websites and convert browsers into buyers. Cairril also discussed how to make the most of guests’ marketing budgets, no matter what the size, by learning how to:
- Choose campaign focus
- Select the right marketing channels
- Develop creative for print-web crossover
- Integrate print, broadcast, and web messages
- Follow-through for maximum results
Cairril demonstrated how targeted campaigns build online brands and how best to integrate their online and offline presence.
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Speaker
Cairril Mills >> Cairril.com Design & Marketing
Cairril Mills is principal of Cairril.com Design & Marketing, based in Bloomington. Cairril.com specializes in brand-building for small and medium-size businesses and has won numerous awards. Cairril is a dynamic and engaging speaker who somehow manages to make marketing fun.
