February 6, 2008
PPC 101 >> How to set up a Google AdWords account
At February’s internetworking John Lee presented a brief tutorial on creating a new PPC account. The tutorial walked guests through setting up billing, how to create a campaign with targeted keywords and ads, and a run-down of the important settings every advertiser should use (and why)!
After the tutorial guests broke into small groups, each led by a Hanapin employee who helped brainstorm 15-20 keywords for a PPC campaign.
Downloads:
Speaker
John Lee >> Search Marketing Consultant, Hanapin Marketing
John Lee is a Search Marketing Consultant at Hanapin Marketing. John's primary role at Hanapin is managing pay-per-click and search engine optimization campaigns for a wide range of clients. He works with Bloomington-based companies AuthorHouse and Pro Winds and Indianapolis-based companies Vontoo and Compendium Blogware. He also writes for PPC Hero, Hanapin's blog on the pay-per-click industry. John attended Ivy Tech State College and Ball State University where he studied music education and business administration. He has promotions and retail management experience. John and his wife, Rebecca, have one daughter.
