The Hanapin Difference

At Hanapin Marketing we specialize in inheriting pay per click and search engine optimization accounts from other search marketing agencies or in-house employees.

Often we get phone calls from prospective clients who are more than frustrated with their current SEM firm or from employees that just don't have the time to manage it effectively. The comments range anywhere from, "I never hear from my PPC firm", to "I'm not getting the traffic/leads I think I should be getting" to "I just don't have the time or know-how to manage our PPC accounts."

Once your account has been transitioned over to Hanapin, the first week your SEO consultant will begin setting up goals in Google Analytics for tracking capabilities. He or she will set up the appropriate webmaster tools accounts and implement sitemaps and robots.txt files. They will complete keyword research and select the most relevant keyword for your site that you should be ranking for. They'll be writing new page titles, meta descriptions and give you recommendations for internal site structure, body copy and internal linking that all help increase organic rankings. We also constantly give website/landing page recommendations to further improve click-throughs and conversion rates. We test landing pages and ad texts to be sure you are getting the best possible results at the time. We provide recommendations for new content to be added based off search queries we find your users typing in and based off pages of your site that generate the least clicks or the highest bounce rate. Our recommendations are based off real data that we find as well as industry best practices and proven account strategies. We don't guarantee immediate results the first week, however you should begin to see trending leading to positive performance.

We provide real results based off your goals. All of our SEM accounts have goals that are updated each month. Whether it's simply to drive more traffic to your site and create brand awareness, to generate revenue, or to increase the number of leads coming from your site. Every month you should see an increase in the metrics leading up to your goal. And we don't stop there. Once we do meet your goal, we keep going! We continue to set incremental goals month over month to constantly increase your sites performance.

We also pride ourselves in being very customer oriented and communication and reporting is key. We guarantee we will respond to any of your questions within 24 hours. However it's more likely to hear from us the same day of your inquiry. We also provide detailed monthly reports regarding your PPC or SEO campaigns as well as a weekly update so you know what's going on with your account at all times.

Our staff of knowledgeable and dedicated SEM consultants will work with you to meet and exceed all of your goals. Call us today to get started! You can also review our proposal process to see how we can customize a proposal based off your needs.