Events

Turn Experience Into Action.

The digital advertising experts at Hanapin Marketing have been speaking at major industry events for years, and attendees of most search marketing events can expect to find Hanapin well-represented among the speakers and panelists. We also organize regular networking events from coast to coast, and we host the industry's most popular all-PPC conference, Hero Conf. Being a key part of the industry's guiding voice is important to us—but not as important as making ourselves available to anyone who wants to learn.

Check the list below frequently to see Hanapin's global speaking engagement and events.

Upcoming Events

June 19-22, 2017
Chicago, IL

Topic: TBD

JD Prater at eMetrics Summit

April 26, 2017
Indianapolis, IN

Topic: Get Them to Stay - Increasing Employee Retention with Stay Interviews and High Potential Leadership Pro

Rebecca Reott at the Indiana Human Resources Conference & Expo

February 9, 2017
10:20 AM
Croke Park, Dublin, Ireland

Topic: Generating Great Mobile PPC Results In 2017

The year (or years) of mobile is a phrase of the past. Your site and advertising efforts are either optimized for your users or they aren’t. There is no in-between. This session will discuss strategies you can utilize today to improve the quality of your mobile PPC presence. Items that will be covered include:

  • • How to write mobile specific ads without creating device specific campaigns
  • • Tips for presenting better mobile ad extensions
  • • How to analyze your mobile results and the subsequent actions you should take
Matt Umbro at 3XE Digital

January 11, 2017
5:00 p.m. EST/4:00 p.m. CT
Cranberry Radio Podcast: PPC 101

Topic: Improve your paid search & social through relationship marketing

Jeff Baum on Cranberry Radio's PPC 101

Past Events

11:45am-12:15pm
November 15th, 2016
Dallas, Texas

Topic: Fun With Ad Customizers

Within Google AdWords lies a powerful feature that few advertisers make use of. Whether they are afraid to try or don’t understand it, this feature is a hidden gem that truly makes ad copy stand out from the competition. If you want to be the main draw in the paid search results that everyone is looking at, you need to use ad customizers. Matt’s session will show how easy it is to setup ad customizers and review sample use cases. He’ll also dig deeper into advanced strategies.

Matt Umbro at State of Search

November 9th, 2016
Milan, Italy

Topic: Riding the Micro-Moments Wave

Get a unique perspective from both paid search and paid social about how to win little moments along your customers' path from engagement to conversion.

 

Jeff Baum at SMXL Milan

October 19, 2016
Boston, MA

Topic: Leveraging PPC in the B2B Software World

Diane Anselmo at ReInvent: Scaling Marketing Through Science and Creativity

August 25th - 26th, 2016
Salt Lake City, UT

Topic: Social Ad Strategies that Capture Audiences and Convert

The social media landscape is rapidly changing. With an increasing number of social channels at your disposal, how do you decide which ones fit within your sales funnel? In this session you will learn:

  • How to engage with people based on their social behavior and the platforms they use
  • How to craft multi-channel social strategies to target and capture the full funnel
  • How to measure the efficiency of multi-channel social marketing

 

JD Prater at SLC SEM 2016

10:00am - 10:30am
April 15th, 2016
Bologna, Italy

Topic: From Worst To First In Highly Competitive Markets

Despite high costs, by setting realistic expectations and a complete strategy, you can still succeed and achieve success. In this session, Senior Account Manager, Matt Umbro, will take you through the complete methodology on how to do it.

Matt Umbro at ADworld Experience