In the Health and Supplements vertical policy changes and updates have historically had an enormous impact on PPC results. These updates can cause a channel that was once a PPC profit center to become discontinued, severely impacting a businesses’ bottom line.
For years, AdWords remarketing campaigns represented some of the top performing areas for Neuropathy. In fact, at one time AdWords remarketing campaigns accounted for 24% of total conversion volume. When Google suddenly enforced a new policy update that prevented us from continuing to use the once lucrative channel we needed to act quickly or risk losing a significant source of conversion volume.