The Challenge

Experiencing a Loss in Lead Volume

AMMCoats was experiencing low conversion rates, causing a loss in lead generation and subsequent revenue through conversions. Our team was charged with analyzing and improving current performance while also developing future strategies for growth


The Results

  • AMMCoats
  • AMMCoats


Throughout the initial phases of the partnership, Hanapin saw areas where new ground could be covered, accounts could be expanded, and the overall success and goals of AMMCoats could be grown. As a result a wide range of strategies were implemented.

  1. Creation of PPC specific lead generation landing pages, led by Hanapin’s conversion rate optimization’s processes and team.
  2. Expanded market share: We opened entirely new channels for lead generation by launching a successful Bing Ads account.
  3. Targeted multilingual users: Built a Spanish-language campaign in Google Adwords that targeted both bilingual and Spanish-speaking users looking for Tire Changers in North America.
  4. Specifically targeted non-converting visitors on new platforms: Remarketing campaigns were launched via AdRoll FBX (Facebook), in addition, YouTube remarketing was leveraged to take advantage of AMMCoats’ video assets.
  5. A comprehensive account restructure was implemented for tailored campaigns: Created over 30 unique campaigns individualized by brand, product measurability, and location.


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