Client Stories

Problem: Orbis was a start up in a very competitive market and needed help setting themselves apart in the PPC realm.

Solution: We used their backend lead–to-enrollment data to not only drive down CPL but to increase their most profitable types of leads.

The Results Their account has grown from $20,000/mo spend to $210,000/mo in spend in just 2 yrs, and CPL has gone from over $200 to $100.

Problem: Herbal Health Supplement Company had compliancy issues with their PPC account. Unfortunately, some of their accounts had even been shut down by Google. CPC had increased and CPA was going in the wrong direction. They needed a team that knew the vast intricacies of PPC and could get them back on track.

Solution: Hanapin leveraged our connections at Google to whitelist their accounts. All policy violations were uncovered quickly and remedied immediately. To fix performance, we added 10 new campaigns right away with thousands of new keywords. Our account managers used phrase and exact match keywords, embedded negatives, and added display campaigns.

The Results In a 3 month timeframe, they saw their sales per month go from 500 to 3,500 sales. Plus, they were able to expand their product offerings.

Problem: Watchco had experienced an increase in volume and lack of growth in their PPC account. Their expertise had maxed out and they were looking to restructure their approach.

Solution: The Hanapin team started with a quality score analysis and geo-targets of return on adspend by brand. To target better demographics we turned a few countries off and bid other countries up, creating geo-target campaigns for top and bottom performers. We also upgraded holiday specific ad copy, started google product listing ads, and implemented ad extensions such as site links.

The Results When comparing PPC sales in the first month of management to the same month in the previous year, revenue was up by $20,000 effectively overriding a longterm season dip.

Problem: Insurance Company had experienced trust issues with their pay per click agencies in the past. Their keyword strategy, match types and bids were not set up for optimal growth & their lead to CPA’s were exponentially higher than goal.

Solution: Our solution was a combination of complete communication transparency and building an entirely new account from scratch. We added over 300,000 keywords to their account, used explicit bidding strategies and embedded negatives.

The Results: After just 3 months, Insurance Company saw a 223% increase in conversion rate.